CRM & Loyalty Marketing Specialist - Boots Opticians

Our CRM Marketing Specialist is a key role in our Opticians CRM Marketing team, responsible for creating, managing, and executing hyper-personalised customer communications to retain existing customers and acquire new ones.

You will be responsible for supporting key commercial and marketing priorities, creating responses to briefs, including creative and data planning, whilst also managing and optimising our recall direct mail programme to drive retention rates and conversion.

This role is part of a fast-paced, creative, collaborative, and dynamic environment, with the scope to implement new technologies and ideas to drive results and improve processes., Manage and maintain our recall direct mail programme - supporting tactical campaigns where required and driving long-term growth through a test & learn approach

- Support Customer & Commercial team campaigns, developing creative and data briefs using insights

- Work cross-functionally with Trading, Property, Finance and Legal to ensure all activity is legally sound and reflective of the Trading priorities

- Working collaboratively with the rest of the marketing team to help develop integrated campaigns that deliver positive ROI and meet business objectives

- Manage agencies, budgets and internal and external stakeholders to deliver effective complex processes

Passionate about delivering strong results

- Multi-channel CRM experience (Email, Direct Mail, App, SMS)

- Creative, customer-centric thinker

- Adobe creative suite knowledge preferred (Adobe Experience Manager, Adobe Campaign)

- Ability to manage multiple projects and deadlines at once

You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential.

We're proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better. To find out more about life and careers at Boots, click here.

Our benefits:

- Boots Retirement Savings Plan

- Enhanced maternity/paternity/adoption leave pay

- Discretionary annual bonus

- Generous employee discounts

Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.