Commercial Executive

To execute a commercial plan for a brand or small portfolio of brands within a category e.g. Casual Dining & Bars, Coffee & Bakery, Retail. To support the delivery of EBITDA growth from like-for-like sales and gross margin improvement activity.

What you'll be doing:

• Prepare and submit marketing briefs to access marketing services such as NPD, creative design, marketing planning and brand development which are provided by the Group Marketing function


• Track the progress of briefs and ensure delivery to time and budget


• Once a commercial initiative is signed off, ensure successful implementation through internal stakeholders process & operational teams


• Support periodic tracking of brand performance (e.g. if achieving top line sales & GP targets)


• Support full rollout across the brand, additional brands or product category


• Course correction where testing and learning has been applied to commercial initiatives and changes need to be made in order to optimise


• Support the delivery of range, pricing and POS for units


• Support full rollout of new systems ( e.g. symphony, mercury and tent kites)


• Maintain brand support material for the brand or brands, including brand standards, point of sale guides, brand templates, equipment lists, product lists, price bands, and local marketing


• Monitor competitor activity (new products, promotions and pricing) on a regular basis to support commercial proposals and highlight any opportunities to the Commercial Manager


• Monitor compliance of commercial activity through structured site visits, recognising opportunities and recommending feedback to relevant stakeholders


• Liaise with relevant teams to ensure availability of products and maintenance of stock levels at sites and central distribution to agreed targets


• Respond to ad hoc brand queries from operational, and cross functional teams within a timely manner


Key Working Relationships
External:

• Suppliers


• Clients


Internal:

• Wider UK Commercial team (Commercial Analytics, Trade Marketing, other Commercial Executives and Managers who look after different brands)


• Marketing team (NPD/culinary, creative and design services, innovation) Operations teams


• Procurement and supply chain


• Data and EPOS Teams


• Customer Care
  
  Some experience of using price, range, display and space, upselling, margin or category optimisation to deliver commercial results


• Knowledge of external trends in the food and beverage and/or grocery industry (depending on brands allocated)


• Good understanding of the operational reality in units i.e. a good understanding of waste management and minimisation, labour planning and optimisation, equipment, space and layout etc.


• Proficient user of Word, Excel, PowerPoint and brand and category management systems


• Effective verbal and written communication


• Flexible and adaptable approach


• Ability to work at pace and effectively prioritise competing demands on time


Desirable:

• Analytical and commercial


• Good attention to detail


• Data-driven